Unwinnable No More
The Game-Changing Leadership Revolution You Were Never Meant to Join—Until Now
By Amna Zaidi
What if the moments designed to break you… were actually the ones meant to define you?
At just 24, I was summoned to lead a high-stakes, multi-million-pound programme—where failure meant prison sentences for senior executives.
I didn’t look the part. I didn’t feel ready. But I asked for the salary to match it—and never looked back.
This Isn’t a Guidebook. It’s Not a Playbook.
It’s not a carefully crafted model of what leadership should look like.
It’s my story—unfiltered, uncomfortable at times, and grounded in corporate reality.
Told from boardrooms that weren’t built for me, and from moments of private reckoning that changed everything.
“Doubt doesn’t arrive loudly.
It seeps in through the smallest cracks,
whispering just loud enough to distort reality.”
Why This Book Is Different
- A story-first, values-based narrative that blends strategy with soul
- A rare voice from corporate UK through a multicultural, faith-conscious lens
- A challenge to conventional success, where legacy and contribution matter more than image or title
Who This Book Is For
If you’ve ever had to:
- Fight for your seat at the table
- Wonder if the table was ever built for someone like you
- Choose purpose over permission—again and again
Then this book is for you.
Hard Truths, Bold Lessons
Leadership will test you in rooms that reward silence.
Some systems will give you just enough success to keep you small—and just enough fear to keep you quiet.
“The most dangerous thing about a failing system
is that it convinces you it’s still worth saving.
It gives you just enough small wins to keep you trapped.
Just enough progress to keep you invested.”
And when fear enters the room, it doesn’t always announce itself.
It disguises itself as logic. As reason. As restraint.
Playing it safe won’t protect you.
In a world that constantly shifts, stillness is not strength—it’s surrender.
“Because in a game where everything is changing,
standing still is the fastest way to lose.”
This Is About Influence Without Authority
Leadership isn’t always loud. It isn’t about title or visibility.
Real influence is knowing when and how to shift the momentum in the room.
Lead With What You Stand For
This book isn’t about being fearless.
It’s about what you do when fear is already there.
“The world doesn’t give you what you deserve.
It gives you what you have the courage to ask for.”
“Your struggles are not punishments. They are training.”
“I would no longer measure my life by what I achieved,
but by what I contributed.”
Because When the World Tells You to Shrink…
To stay quiet. To settle. To survive instead of shape.
Unwinnable No More shows you how to take up space, rewrite the rules, and own your voice.
“We are remembered not for what we have, but for what we give.
Not for the battles we win, but for the lives we change.”
— Crafting Your Legacy
About the Author
Amna Zaidi is a British executive, Chartered Accountant, and international speaker with over 20 years of experience leading strategic transformation across banking and professional services. Known for challenging norms and empowering courageous leadership, Amna brings a rare voice to the leadership space—one that blends boardroom realism, spiritual depth, and unwavering authenticity.
📘 Unwinnable No More is out now.
Read it. Rethink the rules. Rewrite your win.
Viktoriia Visser –
Man, this book came into my life right when I needed a serious kick in the pants. I was going through a rough patch at work, feeling like a total failure after a project flopped hard, and a friend passed this my way like, “Trust me, just read it.” This book is like a really good pep talk, therapy session, and leadership masterclass all rolled into one. The author’s story is wild, and the way she flips setbacks into power moves is so inspiring! This is definitely a great resource to build back confidence. The part about using self-doubt really spoke to me. I legit kept highlighting stuff like crazy. Solid 5 stars, this one’s going on my reread list for sure.
Intisar –
A practical book for all leaders to use to realize their potential and align with their values.
What a wonderful collection of scenarios and memoirs that everyone can resonate with on some level. Thanks
S Siddiqui –
Such a practical leadership book that develops self-awareness!